Summary
Through a shared interest in this problem with a friend we researched and designed a platform that would allow people the opportunity to find great restaurants and meet new like-minded people. This project involved continuous collaboration end-to-end given the overwhelming response we received during our research. The outcome was a detailed design including a brand and micro interactions and motion.
It is common to feel the only person among your friends choosing to live a vegan and vegetarian lifestyle and we felt there was an opportunity to understand this further and provide an experience to build more community in this space.
The process involved research, resulting in hundreds of participants providing insight into their experience and a detailed design and prototyping phase to test our design assumptions.
In this phase we wanted to understand more about the behaviours of people aged between 20 and 30 in this community.
To do this, we had 1 on 1 interviews with 10 participants followed by a survey which recieved over 600 responses. This research phase gave us a considerable amount of insights and data to sort so I worked with Jonathan to affinity map the interviews, documented final insights and began discussing how to tackle the biggest opportunities.
The home page was designed for the personas that were identified through our interviews. These types are categorised as; The unorganised, the organiser and the organised. With these users identified, I designed sections to help these users based on their style of use.
Early wireframes of referencing identified user personas.
Higher fidelity exploration of the home page referencing user persona insights.
The insights and ideas continued into the first high fidelity screen with a few minor changes to simplify to focus on key product interactions and motivations of the three users.
The Home of feasts was structured with the
three main user categorise in mind:
Feasts happening today
Restaurant recommendation
Popular feasts happening this week
Like hosting feasts? easy. Search by cuisine, restaurant name or location to get started; Select your restaurant, day and time.
Your personal profile is tucked away behind a hub style interface. We decided to go with the profile hub interface because it allows for space to access profile settings, edit profile as well as room for “profile tips & tricks” cards. These cards are displayed with information as a result of our interviews and if taken into consideration by the user, their Zeslty experience will be far more positive.
Placing constraints on the content in your profile was driven by our research insights. From our research, we found that people are more likely to meet you if you have:
Shorter and more creative content in your "About me"
Have 3 or more profile pictures
Have an instagram account connected
Profile edit screen.
Profile view screen.
Although the interviews and surveys were insightful and helped guide the design decisions the whole way through the project. There are a few things that I want to reconsider in future projects.
Interviews
In future opportunities, I will improve how I screen my participants. Identifying who we want to talk to and screening for specific types of users will help in collecting insights that are useful and easier to syntehsis.
Surveys
I learnt the importance of piloting a survey with a small sample of participants so that:
– I get feedback on ambiguous questions and/or answers.
– Have the chance to edit the questions without skewing end results
– And iterate on the way that the survey is introduced so that people don’t misinterpret the requirements of the survey.
Login flow and it's timing
On review of this project, I have now began to question the effectiveness of the login flow. With further research into this I would like redesign the login flow and its timing by applying and testing the Fogg Behaviour Model. I believe if tested, the users might be more incline to explore the app and learn about the value it provides before committing to an account.
Up next
Introducing the ability to create, sort and upload many technical and sensitive documents.